Published on August 2022 | Digital media video platforms (OTT)

An Empirical study of the Regulatory Framework of OTT Video Streaming Platforms in India

Once considered a luxury service of a luxury nowadays Over The Top (OTT) services are common among people. The number of consumers getting used to it is growing increasingly in India. Although Indian players can hold their ground, like Jio cinema and Hotstar, the market share of global services like Amazon Prime and Netflix has been growing steadily. This research explores the future of streaming services, their emergence, and their advantages via analytical research. We also showcase various OTT services and their technological background, content characteristics, and developments theorized in the future of the industry and the censorship.