Published on December 2022 | Business Management, Rural Marketing, Social Media Marketing, Digital Marketing, Branding, HRM

SOCIAL MEDIA RELEVAN CE FOR BUSINESS, MAR KETING AND PREFERENCES FOR CUST OMERS

This study talks about the relevance of different platforms of social media, their influence on businesses and marketing, and how all these together convince consumers to make their preference for different products and services. It looks at recent corporate activities and its use of social media to manage its marketing strategy. The rise of social media has changed how people engage and communicate globally. Additionally, it explains how social media marketing and manage ment affect product and business recognition and reputation. Social media has altered many facets of interpersonal communication, which affects business. For digital consumers, social media networking has become a daily activity. Storytelling is a crucial and fascinated component of social media marketing used by small and large brands and businesses to draw in and keep new and existing customers. The analysis was from secondary information gathered from different online sources and earlier studies, which gives an intense idea about the access rate of social media usage for business and customers’ relevance.