Published on January 2021 | School-Based Radio Broadcasting

Students’ Competency in School-Based Radio Broadcasting: Basis for Communication Enhancement Plan

Radio acts like a magic box as it influences and persuades one thought. This study aimed to determine the level of competency of Junior High School participants in radio broadcasting for public and private schools in the division of Cagayan de Oro, Philippines. Purposive sampling technique was used to select the respondents and the data were gathered from the survey which is patterned after DepEd Memo. Frequency distribution, mean and standard deviation were also used to measure the respondents’ characteristics and competencies. Pearson r was used to get a significant relationship among variables. Inadequacy of training, workshops or seminars, lacking of radio broadcast materials, and basic knowledge and skills have faced by the participants that resulted to low performance. The study established that the participants were very good in radio anchoring, news presentation, infomercial, and scriptwriting, but only good in technical application. Anchoring and news presentation were significantly influenced by the age. Participants’ sex was found to be significant to anchoring and technical application. Anchoring, news presentation, infomercial, and technical application were influenced significantly by the number of years as members of school-based radio broadcasting. Anchoring and news presentations have a weak positive relationship to students’ membership to other clubs/organizations. All competencies in radio broadcast were correlated in attending related workshops and seminars. Thus, a communication enhancement plan was crafted to address the problems faced by the participants.