Published on March 2020 | marketing

A STUDY ON CONSUMERS' SATISFACTION TOWARDS ORGANIC FOOD PRODUCTS IN ERODE DISTRICT OF TAMIL NADU

Organic is a growing market throughout the world, as more and more people vegetables, cereals, pulses that are produced through the use of natural fertilizers. Even though there is a growing consciousness for health, well-being, consumers are still hesitant to consume organic products as they are not aware of the availability of organic food products and the belief that organic products are high priced and not purely organic. The study aims at understanding the consumer awareness and attitude towards organic food products. The objectives are to examine the organic consciousness, level of awareness, attitude, preference of the respondents and their valuable suggestions. For this study, primary data have been collected from 180 sample respondents by using convenient sampling method. Such collected data have been analysed with the help of various statistical tools like Simple Percentage Analysis, Chi-Square Analysis, Factor Analysis and Weighted Average score ranking analysis. The study suggests that proper offering products,at a proper price and quality, can increase the level of satisfaction of the consumers towards organic food products.