Published on February 2021 | marketing

CONSUMER PREFERENCE TOWARDS ORGANIC FOOD WITH SPECIAL REFERENCE TO METROPOLITAN CITY

This study was conducted at the discretion of consumers regarding organic food in the city of Chennai. The purpose of this study was to obtain information about consumers' attitudes toward people, health awareness, environmental concerns, knowledge of organic food and organic food behaviour. The sample size of this study is 160. The duration of this study is 3 months. The study was held only in the metro politan city of and not elsewhere. In this study an attempt was made to analyze what motivates consumers to buy organic food products the result shows that the current generation is more concerned with conservation and improvement, which is a significant change in consumer status. The study also raises the scope of the study to measure the current generation's attitude toward natural foods, whether they do so as they have health information or are concerned about the environment.