Published on October 2020 | MARKETING

Challenges in gold investment and mitigating risk on Investment in India during covid 19 situation

Investors have many investment options. Out of numerous options, investors prefer to invest in gold during this pandemic. In this present study, it is mainly focused to examine the methods of investing gold and how to balance the investment risk during this covid-19 pandemic situation. In this research, the researcher has mainly used secondary data and it has been collected through various authorized websites, research articles and research magazines. Past 10 years gold prices has been collected and discussed its growth through annual growth rate and difference between every year. Also, the researcher has discussed about the gold prices, in particularly, from January 2020 to September 2020. In this pandemic situations, even though the gold prices has more fluctuated, it is continuously increases due to increase of investors’ online purchase behavior. Owing to the pandemic situation, most of the investors are not invest their money in gold investment through physically and so they have to invest their money in gold paper, gold bonds, gold ETF, etc. through online. Hence, the researcher has recommended to the investors that they have to invest their amount on gold investment for 5% to 10% in this pandemic situation.